diff --git a/_includes/analytics-providers/google-universal.html b/_includes/analytics-providers/google-universal.html
index 8da1929c..3ada6e36 100644
--- a/_includes/analytics-providers/google-universal.html
+++ b/_includes/analytics-providers/google-universal.html
@@ -4,6 +4,6 @@
   m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
   })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
 
-  ga('create', {{ site.analytics.google.tracking_id }}', 'auto');
+  ga('create', '{{ site.analytics.google.tracking_id }}', 'auto');
   ga('send', 'pageview');
 </script>
\ No newline at end of file