diff --git a/_includes/feature-row b/_includes/feature-row
new file mode 100644
index 00000000..965a0a44
--- /dev/null
+++ b/_includes/feature-row
@@ -0,0 +1,45 @@
+{% include base_path %}
+
+{% if include.id %}
+  {% assign feature_row = page.[include.id] %}
+{% else %}
+  {% assign feature_row = page.feature_row %}
+{% endif %}
+
+<div class="feature__wrapper">
+
+  {% for f in feature_row %}
+    <div class="feature__item{% if include.type %}--{{ include.type }}{% endif %}">
+      <div class="archive__item">
+        {% if f.image_path %}
+          <div class="archive__item-teaser">
+            <img src=
+              {% if f.image_path contains "http" %}
+                "{{ f.image_path }}"
+              {% else %}
+                "{{ f.image_path | prepend: "/images/" | prepend: base_path }}"
+              {% endif %}
+            alt="{% if f.alt %}{{ f.alt }}{% endif %}">
+          </div>
+        {% endif %}
+
+        <div class="archive__item-body">
+          {% if f.title %}
+            <h2 class="archive__item-title">{{ f.title }}</h2>
+          {% endif %}
+
+          {% if f.excerpt %}
+            <div class="archive__item-excerpt">
+              {{ f.excerpt | markdownify }}
+            </div>
+          {% endif %}
+
+          {% if f.url %}
+            <p><a href="{{ f.url }}" class="btn {{ f.btn_class }}">{{ f.btn_label | default: site.data.ui-text[site.locale].more_label }}</a></p>
+          {% endif %}
+        </div>
+      </div>
+    </div>
+  {% endfor %}
+
+</div>
\ No newline at end of file
diff --git a/_includes/page__hero.html b/_includes/page__hero.html
index 1eef0792..1888b9da 100644
--- a/_includes/page__hero.html
+++ b/_includes/page__hero.html
@@ -22,7 +22,15 @@
           {{ page.title | markdownify | remove: "<p>" | remove: "</p>" }}
         {% endif %}
       </h1>
-      {% if site.read_time and page.read_time %}<p class="page__meta"><i class="fa fa-clock-o" aria-hidden="true"></i> {% include read-time.html %}</p>{% endif %}
+      {% if page.excerpt %}
+        <p class="page__lead">{{ page.excerpt | markdownify | remove: "<p>" | remove: "</p>" }}</p>
+      {% endif %}
+      {% if site.read_time and page.read_time %}
+        <p class="page__meta"><i class="fa fa-clock-o" aria-hidden="true"></i> {% include read-time.html %}</p>
+      {% endif %}
+      {% if page.header.cta_url %}
+        <p><a href="{{ page.header.cta_url }}" class="btn btn--light-outline btn--x-large">{{ page.header.cta_label | default: site.data.ui-text[site.locale].more_label }}</a></p>
+      {% endif %}
     </div>
   {% else %}
     <img src="{{ img_path }}" alt="{{ page.title }}" class="page__hero-image">
diff --git a/_includes/splash-row b/_includes/splash-row
deleted file mode 100644
index 3bd7288d..00000000
--- a/_includes/splash-row
+++ /dev/null
@@ -1,51 +0,0 @@
-{% include base_path %}
-
-{% if include.id %}
-  {% assign splash_row = page.[include.id] %}
-{% else %}
-  {% assign splash_row = page.splash_row %}
-{% endif %}
-
-{% capture splash_size %}{{ splash_row | size }}{% endcapture %}
-
-{% if splash_size == '2' %}
-  {% assign splash_layout = 'half' %}
-{% elsif splash_size >= '3' %}
-  {% assign splash_layout = 'third' %}
-{% else %}
-  {% assign splash_layout = '' %}
-{% endif %}
-
-<div class="splash__wrapper">
-
-  {% for s in splash_row %}
-    <div class="splash__item">
-      <div class="archive__item">
-        {% if s.image_path %}
-          <div class="archive__item-teaser">
-            <img src=
-              {% if s.image_path contains "http" %}
-                "{{ s.image_path }}"
-              {% else %}
-                "{{ s.image_path | prepend: "/images/" | prepend: base_path }}"
-              {% endif %}
-            alt="{% if s.alt %}{{ s.alt }}{% endif %}">
-          </div>
-        {% endif %}
-
-        {% if s.title %}
-          <h2 class="archive__item-title">{{ s.title }}</h2>
-        {% endif %}
-
-        {% if s.excerpt %}
-          <div class="archive__item-excerpt">{{ s.excerpt | markdownify | remove: "<p>" | remove: "</p>" }}</div>
-        {% endif %}
-
-        {% if s.url %}
-          <p><a href="{{ s.url }}" class="btn {{ s.btn_class }}">{{ s.btn_label | default: site.data.ui-text[site.locale].more_label }}</a></p>
-        {% endif %}
-      </div>
-    </div>
-  {% endfor %}
-
-</div>
\ No newline at end of file
diff --git a/_pages/splash-page.md b/_pages/splash-page.md
index 0f967e1a..c0a34d49 100644
--- a/_pages/splash-page.md
+++ b/_pages/splash-page.md
@@ -6,8 +6,13 @@ date: 2016-03-23T11:48:41-04:00
 header:
   overlay_color: "#000"
   overlay_image: unsplash-image-1.jpg
+  cta_label: "Download"
+  cta_url: "https://github.com/mmistakes/minimal-mistakes/"
   caption: "Photo credit: [**Unsplash**](https://unsplash.com)"
-splash_row:
+excerpt: "Bacon ipsum dolor sit amet salami ham hock ham, hamburger corned beef short ribs kielbasa biltong t-bone drumstick tri-tip tail sirloin pork chop."
+intro: 
+  - excerpt: "Nullam suscipit et nam, tellus velit pellentesque at malesuada, enim eaque. Quis nulla, netus tempor in diam gravida tincidunt, *proin faucibus* voluptate felis id sollicitudin."
+feature_row:
   - image_path: unsplash-gallery-image-1-th.jpg
     alt: "placeholder image 1"
     title: "Placeholder 1"
@@ -18,14 +23,42 @@ splash_row:
     excerpt: "This is some sample content that goes here with **Markdown** formatting."
     url: "#test-link"
     btn_label: "Read More"
-    btn_class: "btn--inverse"
+    btn_class: "btn--inverse btn--large"
   - image_path: unsplash-gallery-image-3-th.jpg
     title: "Placeholder 3"
     excerpt: "This is some sample content that goes here with **Markdown** formatting."
+feature_row2:
+  - image_path: unsplash-gallery-image-2-th.jpg
+    alt: "placeholder image 2"
+    title: "Placeholder Image Left Aligned"
+    excerpt: "This is some sample content that goes here with **Markdown** formatting."
+    url: "#test-link"
+    btn_label: "Read More"
+    btn_class: "btn--inverse btn--large"
+feature_row3:
+  - image_path: unsplash-gallery-image-2-th.jpg
+    alt: "placeholder image 2"
+    title: "Placeholder Image Right Aligned"
+    excerpt: "This is some sample content that goes here with **Markdown** formatting."
+    url: "#test-link"
+    btn_label: "Read More"
+    btn_class: "btn--inverse btn--large"
+feature_row4:
+  - image_path: unsplash-gallery-image-2-th.jpg
+    alt: "placeholder image 2"
+    title: "Placeholder Image Center Aligned"
+    excerpt: "This is some sample content that goes here with **Markdown** formatting."
+    url: "#test-link"
+    btn_label: "Read More"
+    btn_class: "btn--inverse btn--large"
 ---
 
-## Introductory Headline for the Splash Page Goes Here
+{% include feature-row id="intro" type="center" %}
 
-Bacon ipsum dolor sit amet salami ham hock ham, hamburger corned beef short ribs kielbasa biltong t-bone drumstick tri-tip tail sirloin pork chop. 
+{% include feature-row %}
 
-{% include splash-row %}
\ No newline at end of file
+{% include feature-row id="feature_row2" type="left" %}
+
+{% include feature-row id="feature_row3" type="right" %}
+
+{% include feature-row id="feature_row4" type="center" %}
\ No newline at end of file
diff --git a/_posts/2012-03-15-template-header-overlay-image.md b/_posts/2012-03-15-template-header-overlay-image.md
index 22dd8c6b..25d16bb4 100644
--- a/_posts/2012-03-15-template-header-overlay-image.md
+++ b/_posts/2012-03-15-template-header-overlay-image.md
@@ -3,6 +3,7 @@ title: "Template: Header Image Overlay"
 header:
   overlay_image: unsplash-image-1.jpg
   caption: "Photo credit: [**Unsplash**](https://unsplash.com)"
+  cta_url: "https://unsplash.com"
 categories:
   - Template
   - Uncategorized
diff --git a/assets/_scss/_archive.scss b/assets/_scss/_archive.scss
index 6f350836..3c4f7018 100644
--- a/assets/_scss/_archive.scss
+++ b/assets/_scss/_archive.scss
@@ -122,3 +122,137 @@ a:hover {
     }
   }
 }
+
+
+/*
+   Features
+   ========================================================================== */
+
+.feature__wrapper {
+  @include clearfix();
+  margin-bottom: 2em;
+  border-bottom: 1px solid $border-color;
+}
+
+.feature__item {
+  margin-bottom: 2em;
+
+  @include breakpoint($small) {
+    text-align: center;
+    @include gallery(4 of 12);
+
+    .feature__item-teaser {
+      max-height: 200px;
+      overflow: hidden;
+    }
+  }
+
+  .archive__item-title {
+    margin-bottom: 0.5em;
+    font-size: 30px;
+  }
+
+  .archive__item-excerpt {
+    margin-bottom: 1em;
+    font-size: 18px;
+
+    p {
+      font-size: 18px;
+    }
+  }
+
+  &--left {
+    @include full();
+    margin-bottom: 2em;
+
+    @include breakpoint($small) {
+      .archive__item-teaser {
+        @include span(5 of 12);
+      }
+
+      .archive__item-body {
+        @include span(7 of 12 last);
+        @include prefix(0.5 of 12);
+        @include suffix(1 of 12);
+      }
+    }
+
+    .archive__item-title {
+      margin-bottom: 0.5em;
+      font-size: 30px;
+    }
+
+    .archive__item-excerpt {
+      margin-bottom: 1em;
+      font-size: 18px;
+
+      p {
+        font-size: 18px;
+      }
+    }
+  }
+
+  &--right {
+    @include full();
+    margin-bottom: 2em;
+    @include breakpoint($small) {
+      text-align: right;
+
+      .archive__item-teaser {
+        @include span(5 of 12 rtl);
+      }
+
+      .archive__item-body {
+        @include span(7 of 12 last rtl);
+        @include prefix(0.5 of 12);
+        @include suffix(1 of 12);
+      }
+    }
+
+    .archive__item-title {
+      margin-bottom: 0.5em;
+      font-size: 30px;
+    }
+
+    .archive__item-excerpt {
+      margin-bottom: 1em;
+      font-size: 18px;
+
+      p {
+        font-size: 18px;
+      }
+    }
+  }
+
+  &--center {
+    @include full();
+    margin-bottom: 2em;
+    @include breakpoint($small) {
+      text-align: center;
+
+      .archive__item-teaser {
+        margin: 0 auto;
+        width: span(5 of 12);
+      }
+
+      .archive__item-body {
+        margin: 0 auto;
+        width: span(7 of 12);
+      }
+    }
+
+    .archive__item-title {
+      margin-bottom: 0.5em;
+      font-size: 30px;
+    }
+
+    .archive__item-excerpt {
+      margin-bottom: 1em;
+      font-size: 18px;
+
+      p {
+        font-size: 18px;
+      }
+    }
+  }
+}
diff --git a/assets/_scss/_page.scss b/assets/_scss/_page.scss
index dc8ebd71..15218e40 100644
--- a/assets/_scss/_page.scss
+++ b/assets/_scss/_page.scss
@@ -55,6 +55,11 @@
   }
 }
 
+.page__lead {
+  font-family: $sans-serif;
+  font-size: 20px;
+}
+
 .page__content {
   p, li {
     font-size: 16px;
@@ -76,14 +81,29 @@
     background-repeat: no-repeat;
     background-position: center;
 
+    .wrapper {
+      padding-left: 2em;
+      padding-right: 2em;
+    }
+
     .page__title,
-    .page__meta {
+    .page__meta,
+    .page__lead,
+    .btn {
       color: #fff;
       text-shadow: 1px 1px 4px rgba(#000, 0.5);
     }
 
     .page__title {
-      font-size: 64px;
+      font-size: 48px;
+
+      @include breakpoint($small) {
+        font-size: 60px;
+      }
+    }
+
+    .page__lead {
+      font-weight: bold;
     }
   }
 }
diff --git a/assets/_scss/_splash.scss b/assets/_scss/_splash.scss
deleted file mode 100644
index 0ddc06d4..00000000
--- a/assets/_scss/_splash.scss
+++ /dev/null
@@ -1,22 +0,0 @@
-/* ==========================================================================
-   SPLASH
-   ========================================================================== */
-
-.splash__item {
-  margin-bottom: 2em;
-
-  @include breakpoint($small) {
-    text-align: center;
-    @include gallery(4 of 12);
-
-    .splash__item-teaser {
-      max-height: 200px;
-      overflow: hidden;
-    }
-  }
-
-  .archive__item-excerpt {
-    margin-bottom: 1em;
-  }
-}
-
diff --git a/assets/_scss/main.scss b/assets/_scss/main.scss
index 2bce8125..c18f0f0b 100644
--- a/assets/_scss/main.scss
+++ b/assets/_scss/main.scss
@@ -30,7 +30,6 @@
 @import "page";
 @import "archive";
 @import "sidebar";
-@import "splash";
 
 @import "vendor/font-awesome/font-awesome";
 @import "vendor/magnific-popup/magnific-popup";
diff --git a/assets/css/main.css b/assets/css/main.css
index 57a7b9b5..1170c091 100644
--- a/assets/css/main.css
+++ b/assets/css/main.css
@@ -1,4 +1,4 @@
-a:focus{outline:thin dotted #dd8338;outline:5px auto #dd8338;outline-offset:-2px}*,*:before,*:after{box-sizing:border-box}html{box-sizing:border-box;background-color:#fff;font-size:15px;-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%}@media (min-width: 48em){html{font-size:16px}}@media (min-width: 64em){html{font-size:18px}}body{margin:0}::-moz-selection{color:#fff;background:#000}::selection{color:#fff;background:#000}article,aside,details,figcaption,figure,footer,header,hgroup,main,nav,section{display:block}audio,canvas,video{display:inline-block;*display:inline;*zoom:1}audio:not([controls]){display:none}a{color:inherit}a:hover,a:active{outline:0}sub,sup{position:relative;font-size:75%;line-height:0;vertical-align:baseline}sup{top:-0.5em}sub{bottom:-0.25em}img{max-width:100%;width:auto\9;height:auto;vertical-align:middle;border:0;-ms-interpolation-mode:bicubic}#map_canvas img,.google-maps img{max-width:none}button,input,select,textarea{margin:0;font-size:100%;vertical-align:middle}button,input{*overflow:visible;line-height:normal}button::-moz-focus-inner,input::-moz-focus-inner{padding:0;border:0}button,html input[type="button"],input[type="reset"],input[type="submit"]{-webkit-appearance:button;cursor:pointer}label,select,button,input[type="button"],input[type="reset"],input[type="submit"],input[type="radio"],input[type="checkbox"]{cursor:pointer}input[type="search"]{box-sizing:content-box;-webkit-appearance:textfield}input[type="search"]::-webkit-search-decoration,input[type="search"]::-webkit-search-cancel-button{-webkit-appearance:none}textarea{overflow:auto;vertical-align:top}body{margin:0;padding:0;color:#333332;font-family:Georgia,Times,serif;line-height:1.5;background-color:#fff}body.overflow--hidden{overflow:hidden}h1,h2,h3,h4,h5,h6{line-height:1.25;font-family:-apple-system,".SFNSText-Regular","San Francisco","Roboto","Segoe UI","Helvetica Neue","Lucida Grande",Arial,sans-serif}h1{font-size:32px}h2{font-size:28px}h3{font-size:24px}h4{font-size:18px}h5{font-size:16px}h6{font-size:14px}small{font-size:0.8rem}u,ins{text-decoration:none;border-bottom:1px solid #333332}u a,ins a{color:inherit}del a{color:inherit}p{margin:0 0 1.625rem}p,pre,blockquote,ul,ol,dl,figure,table,fieldset{orphans:3;widows:3}abbr[title],abbr[data-original-title]{text-decoration:none;cursor:help;border-bottom:1px dotted #333332}blockquote{margin:2em 1em 2em 0;padding-left:1em;padding-right:1em;font-style:italic;border-left:0.25em solid #000}blockquote a{color:inherit}blockquote cite{font-family:-apple-system,".SFNSText-Regular","San Francisco","Roboto","Segoe UI","Helvetica Neue","Lucida Grande",Arial,sans-serif;font-size:14px;font-style:normal}blockquote cite:before{content:"\2014";padding-right:5px}a:hover,a:active{outline:0}a:hover img{box-shadow:0 0 10px rgba(0,0,0,0.25)}@media (min-width: 37.5em){ol,ul{padding-left:0}ol ol,ol ul,ul ol,ul ul{padding:0.5em 1em}}tt,code,kbd,samp,pre{font-family:Monaco,Consolas,"Lucida Console",monospace;font-size:14px}pre{overflow-x:auto}p code,li code,figcaption code{padding-top:0.1rem;padding-bottom:0.1rem;background:#f1f1f1;border:1px solid #ededed;border-radius:4px}p code:before,p code:after,li code:before,li code:after,figcaption code:before,figcaption code:after{letter-spacing:-0.2em;content:"\00a0"}hr{display:block;margin:1em 0;border:0;border-top:1px solid #ededed}figure{display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;-webkit-align-items:flex-start;-ms-flex-align:start;align-items:flex-start;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;margin:2em 0}figure img,figure iframe,figure .fluid-width-video-wrapper{margin-bottom:1em}figure img{width:100%;border-radius:4px;transition:box-shadow 0.3s}figure>a{display:block}@media (min-width: 37.5em){figure.half>a,figure.half>img{width:calc(50% - 0.5em)}}figure.half figcaption{width:100%}@media (min-width: 37.5em){figure.third>a,figure.third>img{width:calc(33.3333% - 0.5em)}}figure.third figcaption{width:100%}figcaption{margin-bottom:0.65rem;color:#666665;font-family:-apple-system,".SFNSText-Regular","San Francisco","Roboto","Segoe UI","Helvetica Neue","Lucida Grande",Arial,sans-serif;font-size:0.8rem}figcaption a{color:inherit;text-decoration:none;border-bottom:1px solid #c9c9c9;transition:border 0.4s ease-in-out}figcaption a:hover{color:#000;border-bottom-color:#000}figcaption code{font-size:0.64rem}svg:not(:root){overflow:hidden}nav ul{margin:0;padding:0}nav li{list-style:none}nav a{text-decoration:none}b,i,strong,em,blockquote,p,q,span,figure,img,h1,h2,header,input,a,tr,td,form button,input[type="submit"],.btn,#goog-wm-sb,.highlight,.archive__item-teaser{transition:all 0.2s ease-in-out}.hidden{display:none;visibility:hidden}.load{display:none}.transparent{opacity:0}.visually-hidden,.screen-reader-text,.screen-reader-text span,.screen-reader-shortcut{position:absolute !important;clip:rect(1px, 1px, 1px, 1px);height:1px !important;width:1px !important;border:0 !important;overflow:hidden}body:hover .visually-hidden a,body:hover .visually-hidden input,body:hover .visually-hidden button{display:none !important}.screen-reader-text:focus,.screen-reader-shortcut:focus{clip:auto !important;height:auto !important;width:auto !important;display:block;font-size:1em;font-weight:bold;padding:15px 23px 14px;background:#fff;z-index:100000;text-decoration:none;box-shadow:0 0 2px 2px rgba(0,0,0,0.6)}.skip-link{position:fixed;z-index:20;margin:0;font-family:-apple-system,".SFNSText-Regular","San Francisco","Roboto","Segoe UI","Helvetica Neue","Lucida Grande",Arial,sans-serif;white-space:nowrap}.skip-link li{height:0;width:0;list-style:none}.center{text-align:center}.cf{clear:both}.wrapper{max-width:1024px;margin-left:auto;margin-right:auto}.wrapper:after{content:" ";display:block;clear:both}.align-left{display:block;margin-left:auto;margin-right:auto}@media (min-width: 37.5em){.align-left{float:left;margin-right:1em}}.align-right{display:block;margin-left:auto;margin-right:auto}@media (min-width: 37.5em){.align-right{float:right;margin-left:1em}}@media (min-width: 64em){.full{margin-right:-300px}}.icon{display:inline-block;fill:currentColor;width:1em;height:1.1em;line-height:1;position:relative;top:-0.1em;vertical-align:middle}.social-icons .fa-behance,.social-icons .fa-behance-square{color:#1769FF}.social-icons .fa-dribbble{color:#ea4c89}.social-icons .fa-facebook,.social-icons .fa-facebook-square{color:#3b5998}.social-icons .fa-twitter,.social-icons .fa-twitter-square{color:#55acee}.social-icons .fa-flickr{color:#ff0084}.social-icons .fa-foursquare{color:#0072b1}.social-icons .fa-github,.social-icons .fa-github-alt,.social-icons .fa-github-square{color:#171516}.social-icons .fa-google-plus,.social-icons 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