diff --git a/README.md b/README.md
index 93e698f9..0afe837b 100644
--- a/README.md
+++ b/README.md
@@ -25,7 +25,7 @@ General notes and suggestions for customizing Minimal Mistakes.
 5. Check out the sample posts in `_posts` to see examples for pulling in large feature images, assigning categories and tags, and other YAML data.
 6. Read the documentation below for further customization pointers and documentation.
 
-[Demo the Theme](http://mmistakes.github.io/minimal-mistakes/archive/master.zip)
+[Demo the Theme](http://mmistakes.github.io/minimal-mistakes)
 
 **Pro-tip:** Delete the `gh-pages` branch after cloning and start fresh by branching off `master`. There is a bunch of garbage in `gh-pages` used for the theme's demo site that I'm guessing you don't want on your site.