diff --git a/_includes/seo.html b/_includes/seo.html
index 7df1253b..c9d01e94 100644
--- a/_includes/seo.html
+++ b/_includes/seo.html
@@ -152,4 +152,7 @@
 {% if site.naver_site_verification %}
   <meta name="naver-site-verification" content="{{ site.naver_site_verification }}">
 {% endif %}
+{% if site.baidu_site_verification %}
+  <meta name="baidu-site-verification" content="{{ site.baidu_site_verification }}">
+{% endif %}
 <!-- end _includes/seo.html -->
diff --git a/docs/_docs/05-configuration.md b/docs/_docs/05-configuration.md
index 0775250f..5af86496 100644
--- a/docs/_docs/05-configuration.md
+++ b/docs/_docs/05-configuration.md
@@ -715,6 +715,22 @@ Into `_config.yml`
 yandex_site_verification: "2132801JL"
 ```
 
+#### Baidu
+
+There are several ways to verify site ownership — the easiest is adding an authentication code to your config file.
+
+Copy and paste the string inside of `content`:
+
+```html
+<meta name="baidu-site-verification" content="code-iA0wScWXN1" />
+```
+
+Into `_config.yml`
+
+```yaml
+baidu_site_verification: "code-iA0wScWXN1"
+```
+
 #### Twitter Cards and Facebook Open Graph
 
 To improve the appearance of links shared from your site to social networks like Twitter and Facebook be sure to configure the following.