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Add SEO stuff

Browse source 
- <head> related SEO
- Twitter Cards and Open Graph metas
- Webmaster tool verifications
This commit is contained in:
Michael Rose 2016-02-23 00:17:39 -05:00
parent 7139d61c62
commit fec3508b5d
5 changed files with 167 additions and 44 deletions
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23
_config.yml
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@ -8,10 +8,32 @@
# Site Settings # Site Settings
locale : en_US locale : en_US
title : "Your awesome site" title : "Your awesome site"
name : "Your Name"
title_separator : "-"
description : "Write an awesome description for your new site here." description : "Write an awesome description for your new site here."
url : "http://localhost:4000" # the base hostname & protocol for your site url : "http://localhost:4000" # the base hostname & protocol for your site
baseurl : "/test" # the subpath of your site, e.g. /blog baseurl : "/test" # the subpath of your site, e.g. /blog
email : "your-email@domain.com" email : "your-email@domain.com"
logo : "images/default-thumb.png"
google_site_verification :
twitter:
username : site_twitter
facebook:
app_id : 1234
publisher : 1234
google_site_verification :
bing_site_verification :
alexa_site_verification :
yandex_site_verification :
# For specifying social profiles.
# https://developers.google.com/structured-data/customize/social-profiles
social:
type : # person or organization (defaults to person)
name : # If the user or organization name differs from the site's name
links: # An array of links to social media profiles
- "https://twitter.com/site_twitter"
- "https://facebook.com/site_facebook"
# Reading Files # Reading Files
safe: false safe: false
@ -98,7 +120,6 @@ owner:
google : google :
plus : plus :
analytics : analytics :
verify :
ad-client : ad-client :
ad-slot : ad-slot :
instagram : instagram :

2
_includes/author-profile.html
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@ -10,7 +10,7 @@
<img src="{{ author.avatar | prepend: absurl }}" class="author-avatar" alt="{{ author.name }} photo"> <img src="{{ author.avatar | prepend: absurl }}" class="author-avatar" alt="{{ author.name }} photo">
{% endif %} {% endif %}
<h3 itemprop="name" class="author-name">{{ author.name }}</h3> <h3 class="author-name">{{ author.name }}</h3>
{% if author.bio %}<p class="author-bio">{{ author.bio }}</p>{% endif %} {% if author.bio %}<p class="author-bio">{{ author.bio }}</p>{% endif %}
{% if author.email %} {% if author.email %}
<a href="mailto:{{ author.email }}" class="author-social" target="_blank"><i class="fa fa-fw fa-envelope-square"></i> Email</a> <a href="mailto:{{ author.email }}" class="author-social" target="_blank"><i class="fa fa-fw fa-envelope-square"></i> Email</a>

13
_includes/head.html
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@ -1,18 +1,7 @@
<meta charset="utf-8"> <meta charset="utf-8">
<title>{% if page.title %}{{ page.title }} &#8211; {% endif %}{{ site.title }}</title>
{% if page.excerpt %}<meta name="description" content="{{ page.excerpt | strip_html }}">{% endif %}
<meta name="keywords" content="{{ page.tags | join: ', ' }}">
{% if page.author %}
{% assign author = site.data.authors[page.author] %}{% else %}{% assign author = site.owner %}
{% endif %}
{% include open-graph.html %} {% include seo.html %}
{% if site.owner.google.verify %}<!-- Webmaster Tools verfication -->
<meta name="google-site-verification" content="{{ site.owner.google.verify }}">{% endif %}
{% if site.owner.bing-verify %}<meta name="msvalidate.01" content="{{ site.owner.bing-verify }}">{% endif %}
<link rel="canonical" href="{{ page.url | replace:'index.html','' | prepend: absurl }}">
<link href="{{ absurl }}/feed.xml" type="application/atom+xml" rel="alternate" title="{{ site.title }} Feed"> <link href="{{ absurl }}/feed.xml" type="application/atom+xml" rel="alternate" title="{{ site.title }} Feed">
<!-- http://t.co/dKP3o1e --> <!-- http://t.co/dKP3o1e -->

24
_includes/open-graph.html
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@ -1,24 +0,0 @@
<!-- Twitter Cards -->
<meta name="twitter:title" content="{% if page.title %}{{ page.title }}{% else %}{{ site.title }}{% endif %}">
{% if page.excerpt %}<meta name="twitter:description" content="{{ page.excerpt | strip_html }}">{% endif %}
{% if site.owner.twitter %}<meta name="twitter:site" content="@{{ site.owner.twitter }}">{% endif %}
{% if author.twitter %}<meta name="twitter:creator" content="@{{ author.twitter }}">{% endif %}
{% if page.image.feature %}
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:image" content="{{ site.url }}/images/{{ page.image.feature }}">
{% else %}
<meta name="twitter:card" content="summary">
<meta name="twitter:image" content="{% if page.image.thumb %}{{ site.url }}/images/{{ page.image.thumb }}{% else %}{{ site.url }}/images/default-thumb.png{% endif %}">
{% endif %}
<!-- Open Graph -->
<meta property="og:locale" content="{{ site.locale }}">
<meta property="og:type" content="article">
<meta property="og:title" content="{% if page.title %}{{ page.title }}{% else %}{{ site.title }}{% endif %}">
{% if page.excerpt %}<meta property="og:description" content="{{ page.excerpt | strip_html }}">{% endif %}
<meta property="og:url" content="{{ page.url | replace:'index.html','' | prepend: site.url }}">
<meta property="og:site_name" content="{{ site.title }}">
{% if page.image.feature %}
<meta property="og:image" content="{{ site.url }}/images/{{ page.image.feature }}">
{% else %}
<meta property="og:image" content="{% if page.image.thumb %}{{ site.url }}/images/{{ page.image.thumb }}{% else %}{{ site.url }}/images/default-thumb.png{% endif %}">
{% endif %}

137
_includes/seo.html Normal file
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@ -0,0 +1,137 @@
<!-- begin SEO -->
{% if site.url %}
{% assign seo_url = site.url | append: site.baseurl %}
{% endif %}
{% assign seo_url = seo_url | default: site.github.url %}
{% if page.title %}
{% assign seo_title = page.title | append: " " | append: site.title_separator | append: " " | append: site.title %}
{% endif %}
{% if seo_title %}
{% assign seo_title = seo_title | markdownify | strip_html | strip_newlines | escape_once %}
{% endif %}
{% if site.url %}
{% assign canonical_url = page.url | replace: "index.html", "" | prepend: site.url %}
{% endif %}
{% if seo_title %}
<title>{{ seo_title }}</title>
{% endif %}
{% assign seo_description = page.description | default: page.excerpt | default: site.description %}
{% if seo_description %}
{% assign seo_description = seo_description | markdownify | strip_html | strip_newlines | escape_once %}
{% endif %}
{% assign seo_author = page.author | default: page.authors[0] | default: site.author %}
{% if seo_author %}
{% if seo_author.twitter %}
{% assign seo_author_twitter = seo_author.twitter %}
{% else %}
{% if site.data.authors and site.data.authors[seo_author] %}
{% assign seo_author_twitter = site.data.authors[seo_author].twitter %}
{% else %}
{% assign seo_author_twitter = seo_author %}
{% endif %}
{% endif %}
{% assign seo_author_twitter = seo_author_twitter | replace:"@", "" %}
{% endif %}
<meta property="og:locale" content="{{ site.locale }}">
<meta property="og:site_name" content="{{ site.title }}">
{% if page.title %}
<meta property="og:title" content="{{ page.title | markdownify | strip_html | strip_newlines | escape_once }}">
{% endif %}
{% if seo_url %}
<link rel="canonical" href="{{ page.url | prepend: seo_url | replace:"/index.html", "/" }}" />
<meta property="og:url" content="{{ page.url | prepend: seo_url | replace:"/index.html", "/" }}" />
{% endif %}
{% if page.excerpt %}
<meta property="og:description" content="{{ seo_description }}">
{% endif %}
{% if site.twitter %}
<meta name="twitter:site" content="@{{ site.twitter.username | replace:"@", "" }}" />
<meta name="twitter:title" content="{{ seo_title }}" />
<meta name="twitter:description" content="{{ seo_description }}" />
<meta name="twitter:url" content="{{ canonical_url }}">
{% if page.image.feature %}
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:image" content="{{ page.image.feature | prepend: "/images/" | prepend: absurl }}">
{% else %}
<meta name="twitter:card" content="summary">
<meta name="twitter:image" content="{% if page.image.thumb %}{{ page.image.thumb | prepend: "/images/" | prepend: absurl }}{% else %}{{ site.logo | prepend: "/images/" | prepend: absurl }}{% endif %}">
{% endif %}
{% if seo_author_twitter %}
<meta name="twitter:creator" content="@{{ seo_author_twitter }}" />
{% endif %}
{% endif %}
{% if site.facebook %}
{% if site.facebook.publisher %}
<meta property="article:publisher" content="{{ site.facebook.publisher }}" />
{% endif %}
{% if site.facebook.app_id %}
<meta property="fb:app_id" content="{{ site.facebook.app_id }}" />
{% endif %}
{% endif %}
{% if page.image.feature %}
<meta property="og:image" content="{{ page.image.feature | prepend: "/images/" | prepend: absurl }}">
{% endif %}
{% if page.date %}
<meta property="og:type" content="article">
<meta property="article:published_time" content="{{ page.date | date_to_xmlschema }}" />
{% if page.next.url %}
<link rel="next" href="{{ page.next.url | prepend: seo_url | replace:"/index.html", "/" }}" title="{{ page.next.title | escape }}" />
{% endif %}
{% if page.previous.url %}
<link rel="prev" href="{{ page.previous.url | prepend: seo_url | replace:"/index.html", "/" }}" title="{{ page.previous.title | escape }}" />
{% endif %}
{% endif %}
{% if site.logo %}
<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"url": {{ seo_url | jsonify }},
"logo": {{ site.logo | prepend: "/" | prepend: seo_url | jsonify }}
}
</script>
{% endif %}
{% if site.social %}
<script type="application/ld+json">
{
"@context" : "http://schema.org",
"@type" : "{% if site.social.type %}{{ site.social.type }}{% else %}person{% endif %}",
"name" : "{% if site.social.name %}{{ site.social.name }}{% else %}{{ site.name }}{% endif %}",
"url" : {{ seo_url | jsonify }},
"sameAs" : {{ site.social.links | jsonify }}
}
</script>
{% endif %}
{% if site.google_site_verification %}
<meta name="google-site-verification" content="{{ site.google_site_verification }}" />
{% endif %}
{% if site.bing_site_verification %}
<meta name="msvalidate.01" content="{{ site.bing_site_verification }}">
{% endif %}
{% if site.owner.alexa.verify %}
<meta name="alexaVerifyID" content="{{ site.alexa_site_verification }}">
{% endif %}
{% if site.owner.yandex.verify %}
<meta name="yandex-verification" content="{{ site.yandex_site_verification }}">
{% endif %}
<!-- end SEO -->