Add SEO stuff
- <head> related SEO - Twitter Cards and Open Graph metas - Webmaster tool verifications
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Michael Rose
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5 changed files with 167 additions and 44 deletions
23
_config.yml
23
_config.yml
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@ -8,10 +8,32 @@
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# Site Settings
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locale : en_US
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title : "Your awesome site"
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name : "Your Name"
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title_separator : "-"
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description : "Write an awesome description for your new site here."
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url : "http://localhost:4000" # the base hostname & protocol for your site
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baseurl : "/test" # the subpath of your site, e.g. /blog
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email : "your-email@domain.com"
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logo : "images/default-thumb.png"
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google_site_verification :
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twitter:
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username : site_twitter
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facebook:
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app_id : 1234
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publisher : 1234
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google_site_verification :
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bing_site_verification :
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alexa_site_verification :
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yandex_site_verification :
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# For specifying social profiles.
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# https://developers.google.com/structured-data/customize/social-profiles
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social:
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type : # person or organization (defaults to person)
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name : # If the user or organization name differs from the site's name
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links: # An array of links to social media profiles
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- "https://twitter.com/site_twitter"
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- "https://facebook.com/site_facebook"
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# Reading Files
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safe: false
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@ -98,7 +120,6 @@ owner:
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google :
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plus :
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analytics :
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verify :
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ad-client :
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ad-slot :
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instagram :
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@ -10,7 +10,7 @@
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<img src="{{ author.avatar | prepend: absurl }}" class="author-avatar" alt="{{ author.name }} photo">
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{% endif %}
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<h3 itemprop="name" class="author-name">{{ author.name }}</h3>
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<h3 class="author-name">{{ author.name }}</h3>
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{% if author.bio %}<p class="author-bio">{{ author.bio }}</p>{% endif %}
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{% if author.email %}
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<a href="mailto:{{ author.email }}" class="author-social" target="_blank"><i class="fa fa-fw fa-envelope-square"></i> Email</a>
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@ -1,18 +1,7 @@
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<meta charset="utf-8">
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<title>{% if page.title %}{{ page.title }} – {% endif %}{{ site.title }}</title>
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{% if page.excerpt %}<meta name="description" content="{{ page.excerpt | strip_html }}">{% endif %}
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<meta name="keywords" content="{{ page.tags | join: ', ' }}">
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{% if page.author %}
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{% assign author = site.data.authors[page.author] %}{% else %}{% assign author = site.owner %}
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{% endif %}
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{% include open-graph.html %}
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{% include seo.html %}
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{% if site.owner.google.verify %}<!-- Webmaster Tools verfication -->
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<meta name="google-site-verification" content="{{ site.owner.google.verify }}">{% endif %}
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{% if site.owner.bing-verify %}<meta name="msvalidate.01" content="{{ site.owner.bing-verify }}">{% endif %}
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<link rel="canonical" href="{{ page.url | replace:'index.html','' | prepend: absurl }}">
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<link href="{{ absurl }}/feed.xml" type="application/atom+xml" rel="alternate" title="{{ site.title }} Feed">
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<!-- http://t.co/dKP3o1e -->
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@ -1,24 +0,0 @@
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<!-- Twitter Cards -->
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<meta name="twitter:title" content="{% if page.title %}{{ page.title }}{% else %}{{ site.title }}{% endif %}">
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{% if page.excerpt %}<meta name="twitter:description" content="{{ page.excerpt | strip_html }}">{% endif %}
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{% if site.owner.twitter %}<meta name="twitter:site" content="@{{ site.owner.twitter }}">{% endif %}
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{% if author.twitter %}<meta name="twitter:creator" content="@{{ author.twitter }}">{% endif %}
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{% if page.image.feature %}
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<meta name="twitter:card" content="summary_large_image">
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<meta name="twitter:image" content="{{ site.url }}/images/{{ page.image.feature }}">
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{% else %}
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<meta name="twitter:card" content="summary">
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<meta name="twitter:image" content="{% if page.image.thumb %}{{ site.url }}/images/{{ page.image.thumb }}{% else %}{{ site.url }}/images/default-thumb.png{% endif %}">
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{% endif %}
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<!-- Open Graph -->
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<meta property="og:locale" content="{{ site.locale }}">
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<meta property="og:type" content="article">
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<meta property="og:title" content="{% if page.title %}{{ page.title }}{% else %}{{ site.title }}{% endif %}">
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{% if page.excerpt %}<meta property="og:description" content="{{ page.excerpt | strip_html }}">{% endif %}
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<meta property="og:url" content="{{ page.url | replace:'index.html','' | prepend: site.url }}">
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<meta property="og:site_name" content="{{ site.title }}">
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{% if page.image.feature %}
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<meta property="og:image" content="{{ site.url }}/images/{{ page.image.feature }}">
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{% else %}
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<meta property="og:image" content="{% if page.image.thumb %}{{ site.url }}/images/{{ page.image.thumb }}{% else %}{{ site.url }}/images/default-thumb.png{% endif %}">
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{% endif %}
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137
_includes/seo.html
Normal file
137
_includes/seo.html
Normal file
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@ -0,0 +1,137 @@
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<!-- begin SEO -->
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{% if site.url %}
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{% assign seo_url = site.url | append: site.baseurl %}
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{% endif %}
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{% assign seo_url = seo_url | default: site.github.url %}
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{% if page.title %}
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{% assign seo_title = page.title | append: " " | append: site.title_separator | append: " " | append: site.title %}
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{% endif %}
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{% if seo_title %}
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{% assign seo_title = seo_title | markdownify | strip_html | strip_newlines | escape_once %}
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{% endif %}
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{% if site.url %}
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{% assign canonical_url = page.url | replace: "index.html", "" | prepend: site.url %}
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{% endif %}
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{% if seo_title %}
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<title>{{ seo_title }}</title>
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{% endif %}
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{% assign seo_description = page.description | default: page.excerpt | default: site.description %}
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{% if seo_description %}
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{% assign seo_description = seo_description | markdownify | strip_html | strip_newlines | escape_once %}
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{% endif %}
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{% assign seo_author = page.author | default: page.authors[0] | default: site.author %}
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{% if seo_author %}
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{% if seo_author.twitter %}
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{% assign seo_author_twitter = seo_author.twitter %}
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{% else %}
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{% if site.data.authors and site.data.authors[seo_author] %}
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{% assign seo_author_twitter = site.data.authors[seo_author].twitter %}
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{% else %}
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{% assign seo_author_twitter = seo_author %}
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{% endif %}
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{% endif %}
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{% assign seo_author_twitter = seo_author_twitter | replace:"@", "" %}
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{% endif %}
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<meta property="og:locale" content="{{ site.locale }}">
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<meta property="og:site_name" content="{{ site.title }}">
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{% if page.title %}
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<meta property="og:title" content="{{ page.title | markdownify | strip_html | strip_newlines | escape_once }}">
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{% endif %}
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{% if seo_url %}
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<link rel="canonical" href="{{ page.url | prepend: seo_url | replace:"/index.html", "/" }}" />
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<meta property="og:url" content="{{ page.url | prepend: seo_url | replace:"/index.html", "/" }}" />
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{% endif %}
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{% if page.excerpt %}
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<meta property="og:description" content="{{ seo_description }}">
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{% endif %}
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{% if site.twitter %}
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<meta name="twitter:site" content="@{{ site.twitter.username | replace:"@", "" }}" />
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<meta name="twitter:title" content="{{ seo_title }}" />
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<meta name="twitter:description" content="{{ seo_description }}" />
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<meta name="twitter:url" content="{{ canonical_url }}">
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{% if page.image.feature %}
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<meta name="twitter:card" content="summary_large_image">
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<meta name="twitter:image" content="{{ page.image.feature | prepend: "/images/" | prepend: absurl }}">
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{% else %}
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<meta name="twitter:card" content="summary">
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<meta name="twitter:image" content="{% if page.image.thumb %}{{ page.image.thumb | prepend: "/images/" | prepend: absurl }}{% else %}{{ site.logo | prepend: "/images/" | prepend: absurl }}{% endif %}">
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{% endif %}
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{% if seo_author_twitter %}
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<meta name="twitter:creator" content="@{{ seo_author_twitter }}" />
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{% endif %}
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{% endif %}
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{% if site.facebook %}
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{% if site.facebook.publisher %}
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<meta property="article:publisher" content="{{ site.facebook.publisher }}" />
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{% endif %}
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{% if site.facebook.app_id %}
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<meta property="fb:app_id" content="{{ site.facebook.app_id }}" />
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{% endif %}
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{% endif %}
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{% if page.image.feature %}
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<meta property="og:image" content="{{ page.image.feature | prepend: "/images/" | prepend: absurl }}">
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{% endif %}
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{% if page.date %}
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<meta property="og:type" content="article">
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<meta property="article:published_time" content="{{ page.date | date_to_xmlschema }}" />
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{% if page.next.url %}
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<link rel="next" href="{{ page.next.url | prepend: seo_url | replace:"/index.html", "/" }}" title="{{ page.next.title | escape }}" />
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{% endif %}
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{% if page.previous.url %}
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<link rel="prev" href="{{ page.previous.url | prepend: seo_url | replace:"/index.html", "/" }}" title="{{ page.previous.title | escape }}" />
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{% endif %}
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{% endif %}
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{% if site.logo %}
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<script type="application/ld+json">
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{
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"@context": "http://schema.org",
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"@type": "Organization",
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"url": {{ seo_url | jsonify }},
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"logo": {{ site.logo | prepend: "/" | prepend: seo_url | jsonify }}
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}
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</script>
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{% endif %}
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{% if site.social %}
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<script type="application/ld+json">
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{
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"@context" : "http://schema.org",
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"@type" : "{% if site.social.type %}{{ site.social.type }}{% else %}person{% endif %}",
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"name" : "{% if site.social.name %}{{ site.social.name }}{% else %}{{ site.name }}{% endif %}",
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"url" : {{ seo_url | jsonify }},
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"sameAs" : {{ site.social.links | jsonify }}
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}
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</script>
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{% endif %}
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{% if site.google_site_verification %}
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<meta name="google-site-verification" content="{{ site.google_site_verification }}" />
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{% endif %}
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{% if site.bing_site_verification %}
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<meta name="msvalidate.01" content="{{ site.bing_site_verification }}">
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{% endif %}
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{% if site.owner.alexa.verify %}
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<meta name="alexaVerifyID" content="{{ site.alexa_site_verification }}">
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{% endif %}
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{% if site.owner.yandex.verify %}
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<meta name="yandex-verification" content="{{ site.yandex_site_verification }}">
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{% endif %}
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<!-- end SEO -->
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