diff --git a/src/applications/base/controller/PhabricatorController.php b/src/applications/base/controller/PhabricatorController.php
index 45ba5dc069..85dcf05b48 100644
--- a/src/applications/base/controller/PhabricatorController.php
+++ b/src/applications/base/controller/PhabricatorController.php
@@ -147,8 +147,12 @@ abstract class PhabricatorController extends AphrontController {
   public function buildApplicationPage($view, array $options) {
     $page = $this->buildStandardPageView();
 
+    $title = PhabricatorEnv::getEnvConfig('phabricator.serious-business') ?
+      'Phabricator' :
+      pht('Bacon Ice Cream for Breakfast');
+
     $application = $this->getCurrentApplication();
-    $page->setTitle(idx($options, 'title'));
+    $page->setTitle(idx($options, 'title', $title));
     if ($application) {
       $page->setApplicationName($application->getName());
       if ($application->getTitleGlyph()) {
diff --git a/src/applications/directory/controller/PhabricatorDirectoryMainController.php b/src/applications/directory/controller/PhabricatorDirectoryMainController.php
index 63f70ccc0b..52c347f56c 100644
--- a/src/applications/directory/controller/PhabricatorDirectoryMainController.php
+++ b/src/applications/directory/controller/PhabricatorDirectoryMainController.php
@@ -65,14 +65,10 @@ final class PhabricatorDirectoryMainController
     $nav->appendChild($content);
     $nav->appendChild(new PhabricatorGlobalUploadTargetView());
 
-    $title = PhabricatorEnv::getEnvConfig('phabricator.serious-business') ?
-      'Phabricator' :
-      pht('Bacon Ice Cream for Breakfast');
-
     return $this->buildApplicationPage(
       $nav,
       array(
-        'title' => $title,
+        'title' => 'Phabricator',
         'device' => true,
       ));
   }