diff --git a/src/applications/audit/application/PhabricatorApplicationAudit.php b/src/applications/audit/application/PhabricatorApplicationAudit.php
index 87b6b2cfde..ef85b7c0fc 100644
--- a/src/applications/audit/application/PhabricatorApplicationAudit.php
+++ b/src/applications/audit/application/PhabricatorApplicationAudit.php
@@ -2,10 +2,6 @@
 
 final class PhabricatorApplicationAudit extends PhabricatorApplication {
 
-  public function getShortDescription() {
-    return pht('Audit Code');
-  }
-
   public function getBaseURI() {
     return '/audit/';
   }
@@ -14,6 +10,10 @@ final class PhabricatorApplicationAudit extends PhabricatorApplication {
     return 'audit';
   }
 
+  public function getShortDescription() {
+    return pht('Browse and Audit Commits');
+  }
+
   public function getHelpURI() {
     return PhabricatorEnv::getDoclink('Audit User Guide');
   }
diff --git a/src/applications/auth/application/PhabricatorApplicationAuth.php b/src/applications/auth/application/PhabricatorApplicationAuth.php
index 0a25817907..3c51aa9bc0 100644
--- a/src/applications/auth/application/PhabricatorApplicationAuth.php
+++ b/src/applications/auth/application/PhabricatorApplicationAuth.php
@@ -14,6 +14,10 @@ final class PhabricatorApplicationAuth extends PhabricatorApplication {
     return 'authentication';
   }
 
+  public function getShortDescription() {
+    return pht('Configure Login and Registration');
+  }
+
   public function getHelpURI() {
     // NOTE: Although reasonable help exists for this in "Configuring Accounts
     // and Registration", specifying a help URI here means we get the menu
diff --git a/src/applications/base/PhabricatorApplication.php b/src/applications/base/PhabricatorApplication.php
index bed89ed741..91acc55a8f 100644
--- a/src/applications/base/PhabricatorApplication.php
+++ b/src/applications/base/PhabricatorApplication.php
@@ -155,12 +155,10 @@ abstract class PhabricatorApplication
   }
 
   public function getHelpURI() {
-    // TODO: When these applications get created, link to their docs:
-    //
-    //  - Drydock
-    //  - OAuth Server
-
+    return null;
+  }
 
+  public function getOverview() {
     return null;
   }
 
diff --git a/src/applications/calendar/application/PhabricatorApplicationCalendar.php b/src/applications/calendar/application/PhabricatorApplicationCalendar.php
index 9554557dc5..18c6b12d11 100644
--- a/src/applications/calendar/application/PhabricatorApplicationCalendar.php
+++ b/src/applications/calendar/application/PhabricatorApplicationCalendar.php
@@ -3,7 +3,7 @@
 final class PhabricatorApplicationCalendar extends PhabricatorApplication {
 
   public function getShortDescription() {
-    return pht('Dates and Stuff');
+    return pht('Upcoming Events');
   }
 
   public function getFlavorText() {
diff --git a/src/applications/chatlog/applications/PhabricatorApplicationChatLog.php b/src/applications/chatlog/applications/PhabricatorApplicationChatLog.php
index 707cf46344..018cae36c0 100644
--- a/src/applications/chatlog/applications/PhabricatorApplicationChatLog.php
+++ b/src/applications/chatlog/applications/PhabricatorApplicationChatLog.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationChatLog extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Chat Log');
+    return pht('IRC Logs');
   }
 
   public function getIconName() {
diff --git a/src/applications/conduit/application/PhabricatorApplicationConduit.php b/src/applications/conduit/application/PhabricatorApplicationConduit.php
index 248877bb9b..e50778e30f 100644
--- a/src/applications/conduit/application/PhabricatorApplicationConduit.php
+++ b/src/applications/conduit/application/PhabricatorApplicationConduit.php
@@ -19,7 +19,7 @@ final class PhabricatorApplicationConduit extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return 'Conduit API Console';
+    return pht('Phabricator Developer API Console');
   }
 
   public function getTitleGlyph() {
diff --git a/src/applications/config/application/PhabricatorApplicationConfig.php b/src/applications/config/application/PhabricatorApplicationConfig.php
index d18b81c2df..aa3756c438 100644
--- a/src/applications/config/application/PhabricatorApplicationConfig.php
+++ b/src/applications/config/application/PhabricatorApplicationConfig.php
@@ -22,6 +22,10 @@ final class PhabricatorApplicationConfig extends PhabricatorApplication {
     return false;
   }
 
+  public function getShortDescription() {
+    return pht('Configure Phabricator');
+  }
+
   public function getRoutes() {
     return array(
       '/config/' => array(
diff --git a/src/applications/conpherence/application/PhabricatorApplicationConpherence.php b/src/applications/conpherence/application/PhabricatorApplicationConpherence.php
index 7a36283459..d86cb67722 100644
--- a/src/applications/conpherence/application/PhabricatorApplicationConpherence.php
+++ b/src/applications/conpherence/application/PhabricatorApplicationConpherence.php
@@ -10,7 +10,7 @@ final class PhabricatorApplicationConpherence extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Messaging');
+    return pht('Send Messages');
   }
 
   public function getIconName() {
diff --git a/src/applications/countdown/application/PhabricatorApplicationCountdown.php b/src/applications/countdown/application/PhabricatorApplicationCountdown.php
index ba01b55f57..e50dec7725 100644
--- a/src/applications/countdown/application/PhabricatorApplicationCountdown.php
+++ b/src/applications/countdown/application/PhabricatorApplicationCountdown.php
@@ -11,7 +11,7 @@ final class PhabricatorApplicationCountdown extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Countdown Timers');
+    return pht('Countdown to Events');
   }
 
   public function getTitleGlyph() {
diff --git a/src/applications/daemon/application/PhabricatorApplicationDaemons.php b/src/applications/daemon/application/PhabricatorApplicationDaemons.php
index f6582ccfee..4ceec3a4cb 100644
--- a/src/applications/daemon/application/PhabricatorApplicationDaemons.php
+++ b/src/applications/daemon/application/PhabricatorApplicationDaemons.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationDaemons extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Manage Daemons');
+    return pht('Manage Phabricator Daemons');
   }
 
   public function getBaseURI() {
diff --git a/src/applications/dashboard/application/PhabricatorApplicationDashboard.php b/src/applications/dashboard/application/PhabricatorApplicationDashboard.php
index 4c3f57b5ad..65704afd98 100644
--- a/src/applications/dashboard/application/PhabricatorApplicationDashboard.php
+++ b/src/applications/dashboard/application/PhabricatorApplicationDashboard.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationDashboard extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Such Data');
+    return pht('Create Custom Pages');
   }
 
   public function getIconName() {
diff --git a/src/applications/differential/application/PhabricatorApplicationDifferential.php b/src/applications/differential/application/PhabricatorApplicationDifferential.php
index 289a1a4d5e..b2816d6ab9 100644
--- a/src/applications/differential/application/PhabricatorApplicationDifferential.php
+++ b/src/applications/differential/application/PhabricatorApplicationDifferential.php
@@ -36,6 +36,14 @@ final class PhabricatorApplicationDifferential extends PhabricatorApplication {
     );
   }
 
+  public function getOverview() {
+    return pht(<<<EOTEXT
+Differential is a **code review application** which allows engineers to review,
+discuss and approve changes to software.
+EOTEXT
+);
+  }
+
   public function getRoutes() {
     return array(
       '/D(?P<id>[1-9]\d*)' => 'DifferentialRevisionViewController',
diff --git a/src/applications/diffusion/application/PhabricatorApplicationDiffusion.php b/src/applications/diffusion/application/PhabricatorApplicationDiffusion.php
index e22087af67..15865e5ceb 100644
--- a/src/applications/diffusion/application/PhabricatorApplicationDiffusion.php
+++ b/src/applications/diffusion/application/PhabricatorApplicationDiffusion.php
@@ -3,7 +3,7 @@
 final class PhabricatorApplicationDiffusion extends PhabricatorApplication {
 
   public function getShortDescription() {
-    return pht('Repository Browser');
+    return pht('Host and Browse Repositories');
   }
 
   public function getBaseURI() {
diff --git a/src/applications/diviner/application/PhabricatorApplicationDiviner.php b/src/applications/diviner/application/PhabricatorApplicationDiviner.php
index 524786fe9d..da2fd4bcb8 100644
--- a/src/applications/diviner/application/PhabricatorApplicationDiviner.php
+++ b/src/applications/diviner/application/PhabricatorApplicationDiviner.php
@@ -36,7 +36,7 @@ final class PhabricatorApplicationDiviner extends PhabricatorApplication {
   }
 
   public function getApplicationGroup() {
-    return self::GROUP_COMMUNICATION;
+    return self::GROUP_UTILITIES;
   }
 
   public function getRemarkupRules() {
diff --git a/src/applications/doorkeeper/application/PhabricatorApplicationDoorkeeper.php b/src/applications/doorkeeper/application/PhabricatorApplicationDoorkeeper.php
index 24b605c1cc..d1e0281765 100644
--- a/src/applications/doorkeeper/application/PhabricatorApplicationDoorkeeper.php
+++ b/src/applications/doorkeeper/application/PhabricatorApplicationDoorkeeper.php
@@ -6,14 +6,14 @@ final class PhabricatorApplicationDoorkeeper extends PhabricatorApplication {
     return false;
   }
 
-  public function getBaseURI() {
-    return '/doorkeeper/';
-  }
-
   public function shouldAppearInLaunchView() {
     return false;
   }
 
+  public function getShortDescription() {
+    return pht('Connect to Other Software');
+  }
+
   public function getRemarkupRules() {
     return array(
       new DoorkeeperRemarkupRuleAsana(),
diff --git a/src/applications/drydock/application/PhabricatorApplicationDrydock.php b/src/applications/drydock/application/PhabricatorApplicationDrydock.php
index fc2e39c4b4..06bd4d264a 100644
--- a/src/applications/drydock/application/PhabricatorApplicationDrydock.php
+++ b/src/applications/drydock/application/PhabricatorApplicationDrydock.php
@@ -30,6 +30,10 @@ final class PhabricatorApplicationDrydock extends PhabricatorApplication {
     return true;
   }
 
+  public function getHelpURI() {
+    return PhabricatorEnv::getDoclink('Drydock User Guide');
+  }
+
   public function getRoutes() {
     return array(
       '/drydock/' => array(
diff --git a/src/applications/fact/application/PhabricatorApplicationFact.php b/src/applications/fact/application/PhabricatorApplicationFact.php
index 0436594b50..3a3439c7bc 100644
--- a/src/applications/fact/application/PhabricatorApplicationFact.php
+++ b/src/applications/fact/application/PhabricatorApplicationFact.php
@@ -3,7 +3,7 @@
 final class PhabricatorApplicationFact extends PhabricatorApplication {
 
   public function getShortDescription() {
-    return 'Analyze Data';
+    return pht('Chart and Analyze Data');
   }
 
   public function getName() {
diff --git a/src/applications/feed/application/PhabricatorApplicationFeed.php b/src/applications/feed/application/PhabricatorApplicationFeed.php
index 21c8092e3d..b30da72fe5 100644
--- a/src/applications/feed/application/PhabricatorApplicationFeed.php
+++ b/src/applications/feed/application/PhabricatorApplicationFeed.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationFeed extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Review Activity');
+    return pht('Review Recent Activity');
   }
 
   public function getIconName() {
diff --git a/src/applications/flag/application/PhabricatorApplicationFlags.php b/src/applications/flag/application/PhabricatorApplicationFlags.php
index b7701340b6..e9bee801d1 100644
--- a/src/applications/flag/application/PhabricatorApplicationFlags.php
+++ b/src/applications/flag/application/PhabricatorApplicationFlags.php
@@ -3,7 +3,7 @@
 final class PhabricatorApplicationFlags extends PhabricatorApplication {
 
   public function getShortDescription() {
-    return pht('Reminders');
+    return pht('Personal Bookmarks and Reminders');
   }
 
   public function getBaseURI() {
@@ -25,7 +25,7 @@ final class PhabricatorApplicationFlags extends PhabricatorApplication {
   }
 
   public function getApplicationGroup() {
-    return self::GROUP_ORGANIZATION;
+    return self::GROUP_UTILITIES;
   }
 
   public function loadStatus(PhabricatorUser $user) {
diff --git a/src/applications/harbormaster/application/PhabricatorApplicationHarbormaster.php b/src/applications/harbormaster/application/PhabricatorApplicationHarbormaster.php
index 4e3c61a64f..699f58077f 100644
--- a/src/applications/harbormaster/application/PhabricatorApplicationHarbormaster.php
+++ b/src/applications/harbormaster/application/PhabricatorApplicationHarbormaster.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationHarbormaster extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Continuous Build');
+    return pht('Builds and Continuous Integration');
   }
 
   public function getIconName() {
diff --git a/src/applications/legalpad/application/PhabricatorApplicationLegalpad.php b/src/applications/legalpad/application/PhabricatorApplicationLegalpad.php
index 7b9dd4b0b5..999e20b646 100644
--- a/src/applications/legalpad/application/PhabricatorApplicationLegalpad.php
+++ b/src/applications/legalpad/application/PhabricatorApplicationLegalpad.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationLegalpad extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Legal Documents');
+    return pht('Agreements and Signatures');
   }
 
   public function getIconName() {
diff --git a/src/applications/meta/application/PhabricatorApplicationApplications.php b/src/applications/meta/application/PhabricatorApplicationApplications.php
index 66c611406c..847e0f2c2b 100644
--- a/src/applications/meta/application/PhabricatorApplicationApplications.php
+++ b/src/applications/meta/application/PhabricatorApplicationApplications.php
@@ -11,7 +11,7 @@ final class PhabricatorApplicationApplications extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return 'Installed Applications';
+    return pht('Explore More Applications');
   }
 
   public function getIconName() {
@@ -26,7 +26,7 @@ final class PhabricatorApplicationApplications extends PhabricatorApplication {
     return self::GROUP_ADMIN;
   }
 
- public function getRoutes() {
+  public function getRoutes() {
     return array(
       '/applications/' => array(
         '(?:query/(?P<queryKey>[^/]+)/)?' =>
@@ -38,7 +38,6 @@ final class PhabricatorApplicationApplications extends PhabricatorApplication {
         '(?P<application>\w+)/(?P<action>install|uninstall)/' =>
           'PhabricatorApplicationUninstallController',
         ),
-
     );
   }
 
diff --git a/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php b/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php
index b2cc713181..1dacee6761 100644
--- a/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationDetailViewController.php
@@ -1,10 +1,14 @@
 <?php
 
 final class PhabricatorApplicationDetailViewController
-  extends PhabricatorApplicationsController{
+  extends PhabricatorApplicationsController {
 
   private $application;
 
+  public function shouldAllowPublic() {
+    return true;
+  }
+
   public function willProcessRequest(array $data) {
     $this->application = $data['application'];
   }
@@ -61,16 +65,37 @@ final class PhabricatorApplicationDetailViewController
 
     $viewer = $this->getRequest()->getUser();
 
-    $properties = id(new PHUIPropertyListView())
-      ->addProperty(pht('Description'), $application->getShortDescription());
+    $properties = id(new PHUIPropertyListView());
     $properties->setActionList($actions);
 
+    $properties->addProperty(
+      pht('Description'),
+      $application->getShortDescription());
+
+    if ($application->getFlavorText()) {
+      $properties->addProperty(
+        null,
+        phutil_tag('em', array(), $application->getFlavorText()));
+    }
+
     if ($application->isBeta()) {
       $properties->addProperty(
         pht('Release'),
         pht('Beta'));
     }
 
+    $overview = $application->getOverview();
+    if ($overview) {
+      $properties->addSectionHeader(
+        pht('Overview'),
+        PHUIPropertyListView::ICON_SUMMARY);
+      $properties->addTextContent(
+        PhabricatorMarkupEngine::renderOneObject(
+          id(new PhabricatorMarkupOneOff())->setContent($overview),
+          'default',
+          $viewer));
+    }
+
     $descriptions = PhabricatorPolicyQuery::renderPolicyDescriptions(
       $viewer,
       $application);
@@ -94,6 +119,14 @@ final class PhabricatorApplicationDetailViewController
       ->setUser($user)
       ->setObjectURI($this->getRequest()->getRequestURI());
 
+    if ($selected->getHelpURI()) {
+      $view->addAction(
+        id(new PhabricatorActionView())
+          ->setName(pht('Help / Documentation'))
+          ->setIcon('fa-life-ring')
+          ->setHref($selected->getHelpURI()));
+    }
+
     $can_edit = PhabricatorPolicyFilter::hasCapability(
       $user,
       $selected,
diff --git a/src/applications/meta/controller/PhabricatorApplicationEditController.php b/src/applications/meta/controller/PhabricatorApplicationEditController.php
index aa4952205b..5d1ac1e185 100644
--- a/src/applications/meta/controller/PhabricatorApplicationEditController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationEditController.php
@@ -1,10 +1,14 @@
 <?php
 
 final class PhabricatorApplicationEditController
-  extends PhabricatorApplicationsController{
+  extends PhabricatorApplicationsController {
 
   private $application;
 
+  public function shouldRequireAdmin() {
+    return true;
+  }
+
   public function willProcessRequest(array $data) {
     $this->application = $data['application'];
   }
diff --git a/src/applications/meta/controller/PhabricatorApplicationUninstallController.php b/src/applications/meta/controller/PhabricatorApplicationUninstallController.php
index 8445526a04..052ef30222 100644
--- a/src/applications/meta/controller/PhabricatorApplicationUninstallController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationUninstallController.php
@@ -6,6 +6,10 @@ final class PhabricatorApplicationUninstallController
   private $application;
   private $action;
 
+  public function shouldRequireAdmin() {
+    return true;
+  }
+
   public function willProcessRequest(array $data) {
     $this->application = $data['application'];
     $this->action = $data['action'];
diff --git a/src/applications/meta/controller/PhabricatorApplicationsController.php b/src/applications/meta/controller/PhabricatorApplicationsController.php
index 69f5bd03dd..e5b035bab4 100644
--- a/src/applications/meta/controller/PhabricatorApplicationsController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationsController.php
@@ -2,10 +2,6 @@
 
 abstract class PhabricatorApplicationsController extends PhabricatorController {
 
-  public function shouldRequireAdmin() {
-    return true;
-  }
-
   public function buildSideNavView($for_app = false) {
     $user = $this->getRequest()->getUser();
 
diff --git a/src/applications/meta/controller/PhabricatorApplicationsListController.php b/src/applications/meta/controller/PhabricatorApplicationsListController.php
index 5815f7cff2..9bcb845768 100644
--- a/src/applications/meta/controller/PhabricatorApplicationsListController.php
+++ b/src/applications/meta/controller/PhabricatorApplicationsListController.php
@@ -5,6 +5,10 @@ final class PhabricatorApplicationsListController
 
   private $queryKey;
 
+  public function shouldAllowPublic() {
+    return true;
+  }
+
   public function willProcessRequest(array $data) {
     $this->queryKey = idx($data, 'queryKey');
   }
diff --git a/src/applications/meta/query/PhabricatorAppSearchEngine.php b/src/applications/meta/query/PhabricatorAppSearchEngine.php
index a83a84e566..4f26a80859 100644
--- a/src/applications/meta/query/PhabricatorAppSearchEngine.php
+++ b/src/applications/meta/query/PhabricatorAppSearchEngine.php
@@ -25,6 +25,9 @@ final class PhabricatorAppSearchEngine
     $saved->setParameter(
       'firstParty',
       $this->readBoolFromRequest($request, 'firstParty'));
+    $saved->setParameter(
+      'launchable',
+      $this->readBoolFromRequest($request, 'launchable'));
 
     return $saved;
   }
@@ -54,6 +57,11 @@ final class PhabricatorAppSearchEngine
       $query->withFirstParty($first_party);
     }
 
+    $launchable = $saved->getParameter('launchable');
+    if ($launchable !== null) {
+      $query->withLaunchable($launchable);
+    }
+
     return $query;
   }
 
@@ -99,6 +107,17 @@ final class PhabricatorAppSearchEngine
               '' => pht('Show All Applications'),
               'true' => pht('Show First-Party Applications'),
               'false' => pht('Show Third-Party Applications'),
+            )))
+      ->appendChild(
+        id(new AphrontFormSelectControl())
+          ->setLabel(pht('Launchable'))
+          ->setName('launchable')
+          ->setValue($this->getBoolFromQuery($saved, 'launchable'))
+          ->setOptions(
+            array(
+              '' => pht('Show All Applications'),
+              'true' => pht('Show Launchable Applications'),
+              'false' => pht('Show Non-Launchable Applications'),
             )));
 
   }
@@ -109,6 +128,7 @@ final class PhabricatorAppSearchEngine
 
   public function getBuiltinQueryNames() {
     $names = array(
+      'launcher' => pht('Launcher'),
       'all' => pht('All Applications'),
     );
 
@@ -121,6 +141,10 @@ final class PhabricatorAppSearchEngine
     $query->setQueryKey($query_key);
 
     switch ($query_key) {
+      case 'launcher':
+        return $query
+          ->setParameter('installed', true)
+          ->setParameter('launchable', true);
       case 'all':
         return $query;
     }
@@ -129,33 +153,93 @@ final class PhabricatorAppSearchEngine
   }
 
   protected function renderResultList(
-    array $applications,
+    array $all_applications,
     PhabricatorSavedQuery $query,
     array $handle) {
-    assert_instances_of($applications, 'PhabricatorApplication');
+    assert_instances_of($all_applications, 'PhabricatorApplication');
 
-    $list = new PHUIObjectItemListView();
+    $all_applications = msort($all_applications, 'getName');
 
-    $applications = msort($applications, 'getName');
-
-    foreach ($applications as $application) {
-      $item = id(new PHUIObjectItemView())
-        ->setHeader($application->getName())
-        ->setHref('/applications/view/'.get_class($application).'/')
-        ->addAttribute($application->getShortDescription());
-
-      if (!$application->isInstalled()) {
-        $item->addIcon('delete', pht('Uninstalled'));
-      }
-
-      if ($application->isBeta()) {
-        $item->addIcon('lint-warning', pht('Beta'));
-      }
-
-      $list->addItem($item);
+    if ($query->getQueryKey() == 'launcher') {
+      $groups = mgroup($all_applications, 'getApplicationGroup');
+    } else {
+      $groups = array($all_applications);
     }
 
-    return $list;
+    $group_names = PhabricatorApplication::getApplicationGroups();
+    $groups = array_select_keys($groups, array_keys($group_names)) + $groups;
+
+    $results = array();
+    foreach ($groups as $group => $applications) {
+      if (count($groups) > 1) {
+        $results[] = phutil_tag(
+          'h1',
+          array(
+            'class' => 'launcher-header',
+          ),
+          idx($group_names, $group, $group));
+      }
+
+      $list = new PHUIObjectItemListView();
+      $list->addClass('phui-object-item-launcher-list');
+
+      foreach ($applications as $application) {
+        $icon = $application->getIconName();
+        if (!$icon) {
+          $icon = 'application';
+        }
+
+        // TODO: This sheet doesn't work the same way other sheets do so it
+        // ends up with the wrong classes if we try to use PHUIIconView. This
+        // is probably all changing in the redesign anyway.
+
+        $icon_view = javelin_tag(
+          'span',
+          array(
+            'class' => 'phui-icon-view '.
+                       'sprite-apps-large apps-'.$icon.'-dark-large',
+            'aural' => false,
+          ),
+          '');
+
+        $description = phutil_tag(
+          'div',
+          array(
+            'style' => 'white-space: nowrap; '.
+                       'overflow: hidden; '.
+                       'text-overflow: ellipsis;',
+          ),
+          $application->getShortDescription());
+
+        $item = id(new PHUIObjectItemView())
+          ->setHeader($application->getName())
+          ->setImageIcon($icon_view)
+          ->addAttribute($description)
+          ->addAction(
+            id(new PHUIListItemView())
+              ->setName(pht('Help/Options'))
+              ->setIcon('fa-cog')
+              ->setHref('/applications/view/'.get_class($application).'/'));
+
+        if ($application->getBaseURI()) {
+          $item->setHref($application->getBaseURI());
+        }
+
+        if (!$application->isInstalled()) {
+          $item->addIcon('delete', pht('Uninstalled'));
+        }
+
+        if ($application->isBeta()) {
+          $item->addIcon('fa-star-half-o grey', pht('Beta'));
+        }
+
+        $list->addItem($item);
+      }
+
+      $results[] = $list;
+    }
+
+    return $results;
   }
 
 }
diff --git a/src/applications/meta/query/PhabricatorApplicationQuery.php b/src/applications/meta/query/PhabricatorApplicationQuery.php
index ca14d6954a..366a29d422 100644
--- a/src/applications/meta/query/PhabricatorApplicationQuery.php
+++ b/src/applications/meta/query/PhabricatorApplicationQuery.php
@@ -9,6 +9,7 @@ final class PhabricatorApplicationQuery
   private $nameContains;
   private $unlisted;
   private $classes;
+  private $launchable;
   private $phids;
 
   const ORDER_APPLICATION = 'order:application';
@@ -41,6 +42,11 @@ final class PhabricatorApplicationQuery
     return $this;
   }
 
+  public function withLaunchable($launchable) {
+    $this->launchable = $launchable;
+    return $this;
+  }
+
   public function withClasses(array $classes) {
     $this->classes = $classes;
     return $this;
@@ -117,6 +123,15 @@ final class PhabricatorApplicationQuery
       }
     }
 
+    if ($this->launchable !== null) {
+      foreach ($apps as $key => $app) {
+        if ($app->shouldAppearInLaunchView() != $this->launchable) {
+          unset($apps[$key]);
+        }
+      }
+    }
+
+
     switch ($this->order) {
       case self::ORDER_NAME:
         $apps = msort($apps, 'getName');
diff --git a/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php b/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php
index 844eca2ec0..70605eb1a1 100644
--- a/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php
+++ b/src/applications/metamta/application/PhabricatorApplicationMetaMTA.php
@@ -2,14 +2,14 @@
 
 final class PhabricatorApplicationMetaMTA extends PhabricatorApplication {
 
-  public function getBaseURI() {
-    return '/mail/';
-  }
-
   public function getIconName() {
     return 'metamta';
   }
 
+  public function getShortDescription() {
+    return pht('Delivers Mail');
+  }
+
   public function getFlavorText() {
     return pht('Yo dawg, we heard you like MTAs.');
   }
diff --git a/src/applications/notification/application/PhabricatorApplicationNotifications.php b/src/applications/notification/application/PhabricatorApplicationNotifications.php
index a4925c107d..1de16b76cd 100644
--- a/src/applications/notification/application/PhabricatorApplicationNotifications.php
+++ b/src/applications/notification/application/PhabricatorApplicationNotifications.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationNotifications extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Beep Beep Bloop');
+    return pht('Real-Time Updates and Alerts');
   }
 
   public function getRoutes() {
diff --git a/src/applications/nuance/application/PhabricatorApplicationNuance.php b/src/applications/nuance/application/PhabricatorApplicationNuance.php
index ac962b1982..5bf137b814 100644
--- a/src/applications/nuance/application/PhabricatorApplicationNuance.php
+++ b/src/applications/nuance/application/PhabricatorApplicationNuance.php
@@ -27,6 +27,10 @@ final class PhabricatorApplicationNuance extends PhabricatorApplication {
     return '/nuance/';
   }
 
+  public function getShortDescription() {
+    return pht('High-Volume Task Queues');
+  }
+
   public function getRoutes() {
     return array(
       '/nuance/' => array(
diff --git a/src/applications/oauthserver/application/PhabricatorApplicationOAuthServer.php b/src/applications/oauthserver/application/PhabricatorApplicationOAuthServer.php
index 8510f8c5f6..399367436f 100644
--- a/src/applications/oauthserver/application/PhabricatorApplicationOAuthServer.php
+++ b/src/applications/oauthserver/application/PhabricatorApplicationOAuthServer.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationOAuthServer extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('OAuth Provider');
+    return pht('OAuth Login Provider');
   }
 
   public function getIconName() {
@@ -23,13 +23,17 @@ final class PhabricatorApplicationOAuthServer extends PhabricatorApplication {
   }
 
   public function getApplicationGroup() {
-    return self::GROUP_UTILITIES;
+    return self::GROUP_ADMIN;
   }
 
   public function isBeta() {
     return true;
   }
 
+  public function getHelpURI() {
+    return PhabricatorEnv::getDoclink('Using the Phabricator OAuth Server');
+  }
+
   public function getRoutes() {
     return array(
       '/oauthserver/' => array(
diff --git a/src/applications/owners/application/PhabricatorApplicationOwners.php b/src/applications/owners/application/PhabricatorApplicationOwners.php
index ed80bf0b45..6412772236 100644
--- a/src/applications/owners/application/PhabricatorApplicationOwners.php
+++ b/src/applications/owners/application/PhabricatorApplicationOwners.php
@@ -11,7 +11,7 @@ final class PhabricatorApplicationOwners extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Group Source Code');
+    return pht('Track Ownership of Source Code');
   }
 
   public function getTitleGlyph() {
@@ -27,7 +27,7 @@ final class PhabricatorApplicationOwners extends PhabricatorApplication {
   }
 
   public function getApplicationGroup() {
-    return self::GROUP_ORGANIZATION;
+    return self::GROUP_UTILITIES;
   }
 
   public function getRoutes() {
diff --git a/src/applications/passphrase/application/PhabricatorApplicationPassphrase.php b/src/applications/passphrase/application/PhabricatorApplicationPassphrase.php
index 2632106044..dedeb505b8 100644
--- a/src/applications/passphrase/application/PhabricatorApplicationPassphrase.php
+++ b/src/applications/passphrase/application/PhabricatorApplicationPassphrase.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationPassphrase extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Credential Management');
+    return pht('Store Passwords and Credentials');
   }
 
   public function getIconName() {
diff --git a/src/applications/paste/application/PhabricatorApplicationPaste.php b/src/applications/paste/application/PhabricatorApplicationPaste.php
index 0e99441e5d..5ba1f211fc 100644
--- a/src/applications/paste/application/PhabricatorApplicationPaste.php
+++ b/src/applications/paste/application/PhabricatorApplicationPaste.php
@@ -18,6 +18,10 @@ final class PhabricatorApplicationPaste extends PhabricatorApplication {
     return self::GROUP_UTILITIES;
   }
 
+  public function getShortDescription() {
+    return pht('Share Text Snippets');
+  }
+
   public function getRemarkupRules() {
     return array(
       new PhabricatorPasteRemarkupRule(),
diff --git a/src/applications/people/application/PhabricatorApplicationPeople.php b/src/applications/people/application/PhabricatorApplicationPeople.php
index 2b89dc4d2c..d387b0f882 100644
--- a/src/applications/people/application/PhabricatorApplicationPeople.php
+++ b/src/applications/people/application/PhabricatorApplicationPeople.php
@@ -3,7 +3,7 @@
 final class PhabricatorApplicationPeople extends PhabricatorApplication {
 
   public function getShortDescription() {
-    return pht('User Accounts');
+    return pht('User Accounts and Profiles');
   }
 
   public function getBaseURI() {
diff --git a/src/applications/phlux/application/PhabricatorApplicationPhlux.php b/src/applications/phlux/application/PhabricatorApplicationPhlux.php
index 85c1699cb3..c6e42598cc 100644
--- a/src/applications/phlux/application/PhabricatorApplicationPhlux.php
+++ b/src/applications/phlux/application/PhabricatorApplicationPhlux.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationPhlux extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Configuration Store');
+    return pht('Key/Value Configuration Store');
   }
 
   public function getIconName() {
diff --git a/src/applications/pholio/application/PhabricatorApplicationPholio.php b/src/applications/pholio/application/PhabricatorApplicationPholio.php
index 96f113cba3..500ee5098b 100644
--- a/src/applications/pholio/application/PhabricatorApplicationPholio.php
+++ b/src/applications/pholio/application/PhabricatorApplicationPholio.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationPholio extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Design Review');
+    return pht('Review Mocks and Design');
   }
 
   public function getIconName() {
diff --git a/src/applications/phortune/application/PhabricatorApplicationPhortune.php b/src/applications/phortune/application/PhabricatorApplicationPhortune.php
index fe08ef4487..ab22fbde88 100644
--- a/src/applications/phortune/application/PhabricatorApplicationPhortune.php
+++ b/src/applications/phortune/application/PhabricatorApplicationPhortune.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationPhortune extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Account and Billing');
+    return pht('Accounts and Billing');
   }
 
   public function getIconName() {
diff --git a/src/applications/phrequent/application/PhabricatorApplicationPhrequent.php b/src/applications/phrequent/application/PhabricatorApplicationPhrequent.php
index 35f2dd9fd9..4bcccef60d 100644
--- a/src/applications/phrequent/application/PhabricatorApplicationPhrequent.php
+++ b/src/applications/phrequent/application/PhabricatorApplicationPhrequent.php
@@ -3,7 +3,7 @@
 final class PhabricatorApplicationPhrequent extends PhabricatorApplication {
 
   public function getShortDescription() {
-    return pht('Track Time');
+    return pht('Track Time Spent');
   }
 
   public function getBaseURI() {
@@ -19,7 +19,7 @@ final class PhabricatorApplicationPhrequent extends PhabricatorApplication {
   }
 
   public function getApplicationGroup() {
-    return self::GROUP_ORGANIZATION;
+    return self::GROUP_UTILITIES;
   }
 
   public function getApplicationOrder() {
diff --git a/src/applications/ponder/application/PhabricatorApplicationPonder.php b/src/applications/ponder/application/PhabricatorApplicationPonder.php
index 220750b558..0821533460 100644
--- a/src/applications/ponder/application/PhabricatorApplicationPonder.php
+++ b/src/applications/ponder/application/PhabricatorApplicationPonder.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationPonder extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Find Answers');
+    return pht('Questions and Answers');
   }
 
   public function getIconName() {
diff --git a/src/applications/project/application/PhabricatorApplicationProject.php b/src/applications/project/application/PhabricatorApplicationProject.php
index 22e016c285..60c13fb62e 100644
--- a/src/applications/project/application/PhabricatorApplicationProject.php
+++ b/src/applications/project/application/PhabricatorApplicationProject.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationProject extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Organize Work');
+    return pht('Create Groups, Tags, and Projects');
   }
 
   public function getBaseURI() {
diff --git a/src/applications/releeph/application/PhabricatorApplicationReleeph.php b/src/applications/releeph/application/PhabricatorApplicationReleeph.php
index 3876470ff5..79f7a24961 100644
--- a/src/applications/releeph/application/PhabricatorApplicationReleeph.php
+++ b/src/applications/releeph/application/PhabricatorApplicationReleeph.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationReleeph extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Release Branches');
+    return pht('Pull Requests');
   }
 
   public function getBaseURI() {
diff --git a/src/applications/repository/application/PhabricatorApplicationRepositories.php b/src/applications/repository/application/PhabricatorApplicationRepositories.php
index 0afce533b4..e2caea3527 100644
--- a/src/applications/repository/application/PhabricatorApplicationRepositories.php
+++ b/src/applications/repository/application/PhabricatorApplicationRepositories.php
@@ -14,7 +14,7 @@ final class PhabricatorApplicationRepositories extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return 'Track Repositories';
+    return pht('(Deprecated)');
   }
 
   public function getTitleGlyph() {
diff --git a/src/applications/search/application/PhabricatorApplicationSearch.php b/src/applications/search/application/PhabricatorApplicationSearch.php
index eb2199947b..c1b73f7446 100644
--- a/src/applications/search/application/PhabricatorApplicationSearch.php
+++ b/src/applications/search/application/PhabricatorApplicationSearch.php
@@ -11,7 +11,7 @@ final class PhabricatorApplicationSearch extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Search & Find');
+    return pht('Full-Text Search');
   }
 
   public function getFlavorText() {
diff --git a/src/applications/settings/application/PhabricatorApplicationSettings.php b/src/applications/settings/application/PhabricatorApplicationSettings.php
index 65ad9505ad..a4028f6b9a 100644
--- a/src/applications/settings/application/PhabricatorApplicationSettings.php
+++ b/src/applications/settings/application/PhabricatorApplicationSettings.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationSettings extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return 'User Preferences';
+    return pht('User Preferences');
   }
 
   public function getIconName() {
@@ -18,6 +18,10 @@ final class PhabricatorApplicationSettings extends PhabricatorApplication {
     return false;
   }
 
+  public function shouldAppearInLaunchView() {
+    return false;
+  }
+
   public function getRoutes() {
     return array(
       '/settings/' => array(
diff --git a/src/applications/tokens/application/PhabricatorApplicationTokens.php b/src/applications/tokens/application/PhabricatorApplicationTokens.php
index 39d665e7b4..dd1a77d2d0 100644
--- a/src/applications/tokens/application/PhabricatorApplicationTokens.php
+++ b/src/applications/tokens/application/PhabricatorApplicationTokens.php
@@ -19,7 +19,7 @@ final class PhabricatorApplicationTokens extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return pht('Acquire Trinkets');
+    return pht('Award and Acquire Trinkets');
   }
 
   public function getApplicationGroup() {
diff --git a/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php b/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php
index e74c1138ad..e7774432a2 100644
--- a/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php
+++ b/src/applications/uiexample/application/PhabricatorApplicationUIExamples.php
@@ -7,7 +7,7 @@ final class PhabricatorApplicationUIExamples extends PhabricatorApplication {
   }
 
   public function getShortDescription() {
-    return 'Developer UI Examples';
+    return pht('Phabricator Developer UI Examples');
   }
 
   public function getIconName() {
diff --git a/src/view/phui/PHUIObjectItemView.php b/src/view/phui/PHUIObjectItemView.php
index f888207454..80592fe5f9 100644
--- a/src/view/phui/PHUIObjectItemView.php
+++ b/src/view/phui/PHUIObjectItemView.php
@@ -21,6 +21,7 @@ final class PHUIObjectItemView extends AphrontTagView {
   private $imageURI;
   private $state;
   private $fontIcon;
+  private $imageIcon;
 
   const AGE_FRESH = 'fresh';
   const AGE_STALE = 'stale';
@@ -115,6 +116,15 @@ final class PHUIObjectItemView extends AphrontTagView {
     return $this->imageURI;
   }
 
+  public function setImageIcon($image_icon) {
+    $this->imageIcon = $image_icon;
+    return $this;
+  }
+
+  public function getImageIcon() {
+    return $this->imageIcon;
+  }
+
   public function setState($state) {
     $this->state = $state;
     switch ($state) {
@@ -288,6 +298,10 @@ final class PHUIObjectItemView extends AphrontTagView {
       $item_classes[] = 'phui-object-item-with-image';
     }
 
+    if ($this->getImageIcon()) {
+      $item_classes[] = 'phui-object-item-with-image-icon';
+    }
+
     if ($this->fontIcon) {
       $item_classes[] = 'phui-object-item-with-ficon';
     }
@@ -520,6 +534,22 @@ final class PHUIObjectItemView extends AphrontTagView {
           'style' => 'background-image: url('.$this->getImageURI().')',
         ),
         '');
+    } else if ($this->getImageIcon()) {
+      $image = phutil_tag(
+        'div',
+        array(
+          'class' => 'phui-object-item-image-icon',
+        ),
+        $this->getImageIcon());
+    }
+
+    if ($image && $this->href) {
+      $image = phutil_tag(
+        'a',
+        array(
+          'href' => $this->href,
+        ),
+        $image);
     }
 
     $ficon = null;
diff --git a/webroot/rsrc/css/phui/phui-object-item-list-view.css b/webroot/rsrc/css/phui/phui-object-item-list-view.css
index e4055541e6..d9787f2c51 100644
--- a/webroot/rsrc/css/phui/phui-object-item-list-view.css
+++ b/webroot/rsrc/css/phui/phui-object-item-list-view.css
@@ -671,3 +671,54 @@
   border: none;
   border-bottom: 1px solid {$thinblueborder};
 }
+
+
+/* - Launcher List ---------------------------------------------------------- */
+
+.launcher-header {
+  margin: 8px 16px -4px;
+  clear: both;
+  color: {$darkbluetext};
+}
+
+.launcher-header:nth-of-type(1) {
+  margin-top: 24px;
+}
+
+.phui-object-item-launcher-list {
+  overflow: hidden;
+}
+
+.device-desktop .phui-object-item-launcher-list .phui-object-item {
+  width: 32.333%;
+  float: left;
+  margin-right: 1%;
+  box-sizing: border-box;
+}
+
+.phui-object-item-image-icon {
+  background: none;
+}
+
+.phui-object-item-image-icon {
+  width: 30px;
+  height: 30px;
+  margin: 4px 4px 4px 4px;
+  position: absolute;
+}
+
+.phui-object-item-image-icon .phui-icon-view {
+  position: absolute;
+  width: 28px;
+  height: 28px;
+  left: 6px;
+  top: 6px;
+}
+
+.phui-object-item-with-image-icon .phui-object-item-frame {
+  min-height: 48px;
+}
+
+.phui-object-item-with-image-icon .phui-object-item-content-box {
+  margin-left: 44px;
+}