diff --git a/src/applications/project/application/PhabricatorApplicationProject.php b/src/applications/project/application/PhabricatorApplicationProject.php
index 494bd9fa1b..0fe314f025 100644
--- a/src/applications/project/application/PhabricatorApplicationProject.php
+++ b/src/applications/project/application/PhabricatorApplicationProject.php
@@ -67,6 +67,10 @@ final class PhabricatorApplicationProject extends PhabricatorApplication {
         'history/(?P<id>[1-9]\d*)/' => 'PhabricatorProjectHistoryController',
         '(?P<action>watch|unwatch)/(?P<id>[1-9]\d*)/'
           => 'PhabricatorProjectWatchController',
+
+      ),
+      '/tag/' => array(
+        '(?P<slug>[^/]+)/' => 'PhabricatorProjectProfileController',
       ),
     );
   }
diff --git a/src/applications/project/controller/PhabricatorProjectProfileController.php b/src/applications/project/controller/PhabricatorProjectProfileController.php
index 688f78ccd6..5d701376f4 100644
--- a/src/applications/project/controller/PhabricatorProjectProfileController.php
+++ b/src/applications/project/controller/PhabricatorProjectProfileController.php
@@ -4,29 +4,41 @@ final class PhabricatorProjectProfileController
   extends PhabricatorProjectController {
 
   private $id;
+  private $slug;
 
   public function shouldAllowPublic() {
     return true;
   }
 
   public function willProcessRequest(array $data) {
+    // via /project/view/$id/
     $this->id = idx($data, 'id');
+    // via /tag/$slug/
+    $this->slug = idx($data, 'slug');
   }
 
   public function processRequest() {
     $request = $this->getRequest();
     $user = $request->getUser();
 
-    $project = id(new PhabricatorProjectQuery())
+    $query = id(new PhabricatorProjectQuery())
       ->setViewer($user)
-      ->withIDs(array($this->id))
       ->needMembers(true)
       ->needWatchers(true)
-      ->needImages(true)
-      ->executeOne();
+      ->needImages(true);
+    if ($this->slug) {
+      $query->withSlugs(array($this->slug));
+    } else {
+      $query->withIDs(array($this->id));
+    }
+    $project = $query->executeOne();
     if (!$project) {
       return new Aphront404Response();
     }
+    if ($this->slug && $this->slug != $project->getPrimarySlug()) {
+      return id(new AphrontRedirectResponse())
+        ->setURI('/tag/'.$project->getPrimarySlug().'/');
+    }
 
     $picture = $project->getProfileImageURI();
 
diff --git a/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php b/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php
index f67d36f63e..bb7a5a1a07 100644
--- a/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php
+++ b/src/applications/project/phid/PhabricatorProjectPHIDTypeProject.php
@@ -43,10 +43,11 @@ final class PhabricatorProjectPHIDTypeProject extends PhabricatorPHIDType {
 
       $name = $project->getName();
       $id = $project->getID();
+      $slug = $project->getPrimarySlug();
 
       $handle->setName($name);
-      $handle->setObjectName('#'.rtrim($project->getPhrictionSlug(), '/'));
-      $handle->setURI("/project/view/{$id}/");
+      $handle->setObjectName('#'.$slug);
+      $handle->setURI("/tag/{$slug}/");
       $handle->setImageURI($project->getProfileImageURI());
 
       if ($project->isArchived()) {